CREATING WINˣ SITUATIONS

BÆCHLER Consulting stands for creative and impactful marketing and sales solutions that are convincing, both emotionally and in terms of content. We succeed in navigating complexity making use of our thematic and industry expertise, combined with creative power as well as great personal commitment.

A well told story attracts more attention than a sober speech. Storytelling means conveying an authentic enthusiasm for a product, service or a brand through inspiring experiences to remember. Shared experiences build trust and move and inspire companies, people’s lives, and society.

«We build communities and experiences around the philosophy of products and services making it possible for people to become an integral part of the solution. The community building efforts lay a strong foundation for customer loyalty and competitive advantages.»

CUSTOMER PROXIMITY

The increasing complexity of our brave new marketing world has made it much more difficult to attract people's attention and make standard approaches virtually ineffective. Brands and companies these days need to maintain a constant exchange within their broad stakeholder network.

In the age of fast-paced changes, trust is just about the most important factor in achieving market success. At BÆCHLER, we understand community marketing as being about the ability to structure relationship processes in a way that generates proximity and reliance.

Linear, transactional forms of communication no longer fit the bill. People place more stock into what they experience directly with a company and what their friends have experienced than in conventional mass marketing campaigns. Customer proximity creates loyal customers who remain faithful to the company with a great potential in becoming active advocates.

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CORPORATE COMMUNICATIONS

Consistent and coherent corporate communications is critical to success and ties in with your business strategy. Communicate authentically without contradictions and with a healthy dose of self-confidence.

 

CONTENT STRATEGY & STORYTELLING

Attracting and retention of customers over the long term by telling them stories that capture their imagination. Good storytelling is built on a content strategy, and it is not something you can rush.

  • Developing your brand story

  • Agenda setting & ghost writing

  • Content hub & content marketing

STRATEGY CONSULTING

To have a successful presence on the market, you need to tell a convincing story – embedded in an effective strategy. We meet your needs with our broad range of methods expertise, from strategy creation to storytelling.

  • Competitive & growth strategies

  • Brand identity & corporate storytelling

  • Targeting & stakeholder mapping

 

CORPORATE MEDIA AND PUBLISHING

Annual reports, newsletters and corporate brochures need thematic planning, an attractive design and proper distribution across all channels. We support you in every dimension.

  • Executive communications

  • Corporate videos & blogs

  • Advertising and promotional materials of any kind

EMPLOYER BRANDING

In the «war for talent», the key to success is the employer brand. This consists of the employer position and employer value proposition. We help you to highlight what makes your company unique.

  • Formulating the employer value proposition

  • Target group definition & analysis

  • Key messages & channel evaluation

 

INTERNAL COMMUNICATIONS

Use internal communications as a management tool. Keep people in the loop regarding important developments in the company and offer platforms for internal dialogue.

  • Employer branding & employee engagement

  • Change & executive communications

  • Management conferences & meetings

DIGITAL MARKETING

We build online communities around your topics, target groups and brands. And we do so from the concept, to technical implementation, community development, scaling and moderation, and all the way to integrated community marketing.

  • Digital communities

  • Gamification

  • Digital strategies & digital training

 

ISSUE & CRISIS MANAGEMENT

Your reputation determines how close you are to your relevant stakeholder groups. Professional crisis management enables you to minimize potential damage, communicate transparently and credibly, and effectively safeguard your reputation.

  • Crisis training & crisis manuals

  • Risk identification

  • Media training & presence training

 
 

COMMUNITY BUILDING & EVENT MANAGEMENT

«First build the movement - then the brand.» We admit, you don't have to understand community marketing that drastically. But with inspiring live experiences that get people talking you bring your brand to life. We show you how to stand out and make yourself a talking point.

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STRATEGIC PARTNERSHIPS

With the right strategic partners, you have the potential to be more than best in class in your field of business.

  • Cross-sectoral alliances

  • Added-value to strategy implementation

  • Methods for effectively sharing knowledge with partners

COMMUNITY MARKETING

Word of mouth is still one of the most powerful marketing tools out there. Create experiences that turn your customers into ambassadors.

  • Trust building communities

  • Customer experiences

  • Live marketing

 

EVENT IMPLEMENTATION

Relax and enjoy your event. As your on-site team, we are here to make sure your event is an all-out success that your guests will love.

  • Moderation

  • Attending to VIP guests and speakers

  • Coordinating service providers at the venue

EVENT DESIGN

From the design concept through creation to funding: we develop concepts and staging for all kinds of events.

  • Concept design & staging for events

  • Speaker management

  • Sponsoring & funding concepts

 
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INNOVATION, STARTUP AND RE-STARTER COMMUNICATION

As a young company or a well established firm with a new service or even a new business model, you need to find your voice. When you tell a story that captures people’s imaginations, you become visible and your idea can grow into a business.

GO-TO-MARKET & SALES

We put together a multidisciplinary team of consultants for you that includes experts from a wide variety of sectors, e.g. healthcare/pharma, e-commerce/new economy, ICT/Industry 4.0, fintech, blockchain technology and Token Economy.

  • Communication and marketing concepts

  • Stakeholder management

  • Competition and market analysis

ORGANIZATIONAL DEVELOPMENT

A company grows organically and often chaotically – which can put a strain on processes and structures. We are here to support you as you develop your organization.

  • Facilitation, coaching and training

  • Organizational culture

  • Implement agile processes

 

BUSINESS SUPPORT & INVESTOR RELATIONS

Your business idea should be short and to the point, your product should tell a captivating story and your online presence should be professionally developed. We offer you all these services from a single source and bring you closer to investors, customers and the best employees.

  • Business plan and mission statement

  • Corporate Design & Corporate Identity

  • Basic document development and production

 

CUSTOMER PROXIMITY IN REGULATED INDUSTRIES

Nowhere else than in the complex world of highly regulated sectors does communication have such a direct impact. In an ultra-sensitive environment, professional expectation management, transparency and continuity are indispensable for effective and differentiating communications. We support you to strengthen your existing stakeholder relationships, to reach new customer segments, and to establish strategically important partnerships.

 
 

OTHERS

Garage Schürch AG, Chézard-Saint-Martin

Global Entrepreneur Network (GEN), Zurich

Louis Chevrolet Memorial, La-Chaux-de-Fonds

Pomcanys, Zurich

Sasso San Gottardo, Gotthardpass

TEAG, Olten

woowai, Basel

HEALTHCARE & LIFE SCIENCE

CIS PHARMA, Bubendorf

Spitex, Zurich

CONTACT US

Office

 

BÆCHLER GmbH
Seestrasse 164
8806 Bäch
Switzerland

Christian Baechler  Managing Partner

Christian Baechler
Managing Partner

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