CREATING WINˣ SITUATIONS
BÆCHLER Consulting stands for creative and impactful marketing and sales solutions that are convincing, both emotionally and in terms of content. We succeed in navigating complexity making use of our thematic and industry expertise, combined with creative power as well as great personal commitment.
A well told story attracts more attention than a sober speech. Storytelling means conveying an authentic enthusiasm for a product, service or a brand through inspiring experiences to remember. Shared experiences build trust and move and inspire companies, people’s lives, and society.
«We build communities and experiences around the philosophy of products and services making it possible for people to become an integral part of the solution. The community building efforts lay a strong foundation for customer loyalty and competitive advantages.»
The increasing complexity of our brave new marketing world has made it much more difficult to attract people's attention and make standard approaches virtually ineffective. Brands and companies these days need to maintain a constant exchange within their broad stakeholder network.
In the age of fast-paced changes, trust is just about the most important factor in achieving market success. At BÆCHLER, we understand community marketing as being about the ability to structure relationship processes in a way that generates proximity and reliance.
Linear, transactional forms of communication no longer fit the bill. People place more stock into what they experience directly with a company and what their friends have experienced than in conventional mass marketing campaigns. Customer proximity creates loyal customers who remain faithful to the company with a great potential in becoming active advocates.